If you write a blog for your business, chances are you write it in English. And for that matter, chances are you write it only in English. Which stands to reason, given the way in which English may be your own native language and that of your primary target audience.
However, in a world where potential customers now span the entire planet, there is an incredible amount to be gained from considering content translation.
When you consider the fact that Spanish and Mandarin Chinese are no less than the two most widely-spoken languages in the world, you have to wonder exactly how much you are missing out on by sticking with the English only.
The business blog has the potential to be one of the most powerful and valuable of all marketing tools. Along with providing your readers with regularly updated content and a reason to keep visiting your website, a blog also ticks all the right boxes when it comes to SEO.
Or at least, all of this is true for your English language readers and English SEO, but what about other languages?
To have your blog professionally translated into another language is to immediately open up incredible new opportunities, in terms of both SEO exposure and customer engagement. Simply organizing a regular Russian blog translation service or Spanish content translation service could effectively see your business immediately evolve into a genuine international brand.
There may be plenty of automated tools available that offer rough translations for your customers at the touch of a button, but none of these will provide your target audience members with the high-quality experience they expect.
Just as a business blog is a simple tool that can make a big difference, business blog translations tick the same boxes. What’s more, they have the potential to offer an exceptional return on your investment in the form of boosted traffic, increased exposure and appeal to a much wider, more diverse audience than ever before
For more information on blog translations or any other kind of business translation services, get in touch with the Semiotic Transfer team today.
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