Master Social Media Advertising With Transcreation.
The Key To Successful International Social Media Marketing
You love your business. You love your customers. You love your language. But, how do you make your customers feel wanted in a whole other language? How do you master international social media marketing?
Social media is the social heart of a business. You need to engage with the community, give relevant information and build trust. Can you really do that if you don’t write specifically for your audience? No, you can’t. So, when you have international social media marketing plans, transcreation is the answer to the problem you didn’t even know you had.
What Is Transcreation?
Transcreation is the translation of content by a native speaker of the target country, taking into account cultural nuances of that specific country. Not just applicable when you need to translate from one language into another, it’s the translation of culture and literary marketing prowess. You may also choose to opt for transcreation for international campaigns of the same language, because even though the base language is the same, the culture and language nuance might not be.
Why Is Transcreation Important For Social Media Advertising?
Social media advertising is an essential tool for any marketing plan. When done right, it can improve the trust levels of your brand, spark conversation to increase engagement and improve customer service. Social media is about perception, so getting it right is important.
The way you say something in one language and country may not be the best way to say it in another. Your audience might not resonate with what you’re trying to say or feel what you’re trying to make them feel.
The way to solve this is to use transcreation. Translating social media content using a native speaker ensures that all the cultural nuances will be perfectly placed to invoke the reactions you want. Doing this will improve the visibility and relatability of your brand or business.
What Happens If I Don’t Use Transcreation For Social Media?
It’s entirely likely that your social media posts won’t gain much traction. People won’t be as interested in them, or might not even understand the message they’re trying to portray. If you’re using social media to promote yourself, you might find that it falls flat and you don’t get much traffic from anything you post.
What can we do for you?
Do you need to translate a campaign for a foreign language market? Contact us today.
Do you wish to learn more about Transcreation and how we can help?
Download our free guide.