{"id":12866,"date":"2023-03-22T10:39:13","date_gmt":"2023-03-22T09:39:13","guid":{"rendered":"https:\/\/www.semiotictransfer.ch\/?p=12866"},"modified":"2023-03-22T10:39:14","modified_gmt":"2023-03-22T09:39:14","slug":"how-marketing-translations-help-you-succeed","status":"publish","type":"post","link":"https:\/\/www.semiotictransfer.ch\/en\/how-marketing-translations-help-you-succeed\/","title":{"rendered":"How marketing translations help you succeed"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p>Did you know that your customers are more likely to buy a product or sign up for a service if the information about it is written in their native language? In other words, your potential customers are going to feel more encouraged to buy or book something if you\u2019re speaking their language. That\u2019s why it\u2019s essential to invest in first-class marketing translations if you want to break into new sales markets.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Not all translations are the same<\/h4>\n\n\n\n<p>For <a href=\"https:\/\/www.semiotictransfer.ch\/en\/services\/professional-translations\/\">specialist translations<\/a>, such as legal, financial or technical translations, staying true to the original is key. It\u2019s important to retain as much of the structure and sense of the source text as possible, because the target audience expects clarity and accuracy.<\/p>\n\n\n\n<p>With <a href=\"https:\/\/www.semiotictransfer.ch\/en\/industries\/translations-for-marketing-and-advertising\/\">marketing translations<\/a>, you need to take a more creative approach to the source material to ensure it produces the desired effect in your specific target group. Marketing texts are designed to emotionally engage the consumer \u2013 and that should also be the case in the target language. This requires a different tack. The message must be adapted to the country or language region in question, as well as to the culture of the target market.<\/p>\n\n\n\n<p>Here\u2019s an example: \u2018French press\u2019 and \u2018cafeti\u00e8re\u2019 are both terms that refer to a type of coffee-making pot. However, you\u2019ll only hear \u2018French press\u2019 in the USA and Canada; \u2018cafeti\u00e8re\u2019 is what people say in the UK. If you overlook this subtle difference, part of your audience is going to be left scratching their heads.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Which texts work best with marketing translation?<\/h4>\n\n\n\n<p>Texts that serve a commercial purpose, i.e. that attract the attention of potential customers and boost sales of products and services, are ideal. This includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Marketing content<\/li>\n\n\n\n<li>Advertising campaigns<\/li>\n\n\n\n<li>Websites, banners and social media posts<\/li>\n\n\n\n<li>Claims, slogans and headlines<\/li>\n\n\n\n<li>Brochures and flyers<\/li>\n\n\n\n<li>Customer magazines<\/li>\n\n\n\n<li>Brand messages and presentation<\/li>\n\n\n\n<li>Product names<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">What to watch out for<\/h4>\n\n\n\n<p>Matching text and image to the target group forms the foundation of top-class marketing translations. On top of all of these elements, it&#8217;s also important to ensure that the communication goals, tone of voice and corporate language remain consistent and reflect your company. Alongside linguistic accuracy, the following aspects need to be considered:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cultural differences<\/li>\n\n\n\n<li>Consumer preferences<\/li>\n\n\n\n<li>Images, symbols and colours<\/li>\n\n\n\n<li>Humour and jokes<\/li>\n\n\n\n<li>Idioms and metaphors<\/li>\n\n\n\n<li>Use of local keywords<\/li>\n\n\n\n<li>Slang and language conventions<\/li>\n<\/ul>\n\n\n\n<p>The result is not just a copy of the original, but a new text that is relevant to the target group. How much the translator adapts the source text depends on your strategy and aims. Active communication between all parties involved and <a href=\"https:\/\/www.businessinsider.com\/13-hilarious-slogans-lost-in-translation-2011-10?r=US&amp;IR=T%23when-mcdonalds-brought-its-big-mac-to-france-it-translated-to-the-name-gros-mec-which-actually-means-big-pimp-2\">involving a translation service provider at an early stage<\/a> of your process guarantees added value for your company. Remember \u2013 top-class translations help to boost your image; bad translations <a href=\"https:\/\/www.theguardian.com\/technology\/2020\/oct\/29\/amazon-hits-trouble-with-sweden-launch-over-lewd-pussy-translation\">damage your image and your reputation<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">So reap the benefits with SemioticTransfer!<\/h4>\n\n\n\n<p>Marketing translations are in a class of their own. They ensure that your message gets across, and help you stand out from the crowd and appeal to your target group with relevant content.<\/p>\n\n\n\n<p>Do you want to open up new worlds? Then you\u2019re in the right place with SemioticTransfer. Our translators are professionals at juggling languages and are well-versed in the customs and cultural environment of your target culture. Invest in your future. <a href=\"https:\/\/www.semiotictransfer.ch\/en\/contact\/\">Get in touch now<\/a> for a non-binding quote.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Did you know that your customers are more likely to buy a product or sign up for a service if the information about it is written in their native language? In other words, your potential customers are going to feel more encouraged to buy or book something if you\u2019re speaking their language. That\u2019s why it\u2019s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12823,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[13],"tags":[],"class_list":["post-12866","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How marketing translations help you succeed<\/title>\n<meta name=\"description\" content=\"If you want to tap into new sales markets, you\u2019ll need top-class marketing translations. Why? That\u2019s what we\u2019re going to explain here.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.semiotictransfer.ch\/en\/how-marketing-translations-help-you-succeed\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How marketing translations help you succeed\" \/>\n<meta property=\"og:description\" content=\"If you want to tap into new sales markets, you\u2019ll need top-class marketing translations. Why? That\u2019s what we\u2019re going to explain here.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.semiotictransfer.ch\/en\/how-marketing-translations-help-you-succeed\/\" \/>\n<meta property=\"og:site_name\" content=\"Semiotic Transfer\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-22T09:39:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-22T09:39:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.semiotictransfer.ch\/wp-content\/uploads\/2023\/03\/Bild2-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"273\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.semiotictransfer.ch\\\/en\\\/how-marketing-translations-help-you-succeed\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.semiotictransfer.ch\\\/en\\\/how-marketing-translations-help-you-succeed\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/www.semiotictransfer.ch\\\/#\\\/schema\\\/person\\\/fe0d1ac9493aac9117287501da7acaba\"},\"headline\":\"How marketing translations help you succeed\",\"datePublished\":\"2023-03-22T09:39:13+00:00\",\"dateModified\":\"2023-03-22T09:39:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.semiotictransfer.ch\\\/en\\\/how-marketing-translations-help-you-succeed\\\/\"},\"wordCount\":566,\"image\":{\"@id\":\"https:\\\/\\\/www.semiotictransfer.ch\\\/en\\\/how-marketing-translations-help-you-succeed\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.semiotictransfer.ch\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/Bild2-1.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.semiotictransfer.ch\\\/en\\\/how-marketing-translations-help-you-succeed\\\/\",\"url\":\"https:\\\/\\\/www.semiotictransfer.ch\\\/en\\\/how-marketing-translations-help-you-succeed\\\/\",\"name\":\"How marketing translations help you succeed\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.semiotictransfer.ch\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.semiotictransfer.ch\\\/en\\\/how-marketing-translations-help-you-succeed\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.semiotictransfer.ch\\\/en\\\/how-marketing-translations-help-you-succeed\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.semiotictransfer.ch\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/Bild2-1.jpg\",\"datePublished\":\"2023-03-22T09:39:13+00:00\",\"dateModified\":\"2023-03-22T09:39:14+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.semiotictransfer.ch\\\/#\\\/schema\\\/person\\\/fe0d1ac9493aac9117287501da7acaba\"},\"description\":\"If you want to tap into new sales markets, you\u2019ll need top-class marketing translations. Why? That\u2019s what we\u2019re going to explain here.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.semiotictransfer.ch\\\/en\\\/how-marketing-translations-help-you-succeed\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.semiotictransfer.ch\\\/en\\\/how-marketing-translations-help-you-succeed\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.semiotictransfer.ch\\\/en\\\/how-marketing-translations-help-you-succeed\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.semiotictransfer.ch\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/Bild2-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.semiotictransfer.ch\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/Bild2-1.jpg\",\"width\":1024,\"height\":273,\"caption\":\"marketing translations\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.semiotictransfer.ch\\\/en\\\/how-marketing-translations-help-you-succeed\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.semiotictransfer.ch\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How marketing translations help you succeed\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.semiotictransfer.ch\\\/#website\",\"url\":\"https:\\\/\\\/www.semiotictransfer.ch\\\/\",\"name\":\"Semiotic Transfer\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.semiotictransfer.ch\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.semiotictransfer.ch\\\/#\\\/schema\\\/person\\\/fe0d1ac9493aac9117287501da7acaba\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3635c65f52e9861b97677699773ef5ae3477e1bdb90ed2e17d9992d90a82ebd0?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3635c65f52e9861b97677699773ef5ae3477e1bdb90ed2e17d9992d90a82ebd0?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3635c65f52e9861b97677699773ef5ae3477e1bdb90ed2e17d9992d90a82ebd0?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"http:\\\/\\\/warvzrrwn.cyon.link\"],\"url\":\"https:\\\/\\\/www.semiotictransfer.ch\\\/en\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How marketing translations help you succeed","description":"If you want to tap into new sales markets, you\u2019ll need top-class marketing translations. Why? That\u2019s what we\u2019re going to explain here.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.semiotictransfer.ch\/en\/how-marketing-translations-help-you-succeed\/","og_locale":"en_US","og_type":"article","og_title":"How marketing translations help you succeed","og_description":"If you want to tap into new sales markets, you\u2019ll need top-class marketing translations. Why? That\u2019s what we\u2019re going to explain here.","og_url":"https:\/\/www.semiotictransfer.ch\/en\/how-marketing-translations-help-you-succeed\/","og_site_name":"Semiotic Transfer","article_published_time":"2023-03-22T09:39:13+00:00","article_modified_time":"2023-03-22T09:39:14+00:00","og_image":[{"width":1024,"height":273,"url":"https:\/\/www.semiotictransfer.ch\/wp-content\/uploads\/2023\/03\/Bild2-1.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.semiotictransfer.ch\/en\/how-marketing-translations-help-you-succeed\/#article","isPartOf":{"@id":"https:\/\/www.semiotictransfer.ch\/en\/how-marketing-translations-help-you-succeed\/"},"author":{"name":"admin","@id":"https:\/\/www.semiotictransfer.ch\/#\/schema\/person\/fe0d1ac9493aac9117287501da7acaba"},"headline":"How marketing translations help you succeed","datePublished":"2023-03-22T09:39:13+00:00","dateModified":"2023-03-22T09:39:14+00:00","mainEntityOfPage":{"@id":"https:\/\/www.semiotictransfer.ch\/en\/how-marketing-translations-help-you-succeed\/"},"wordCount":566,"image":{"@id":"https:\/\/www.semiotictransfer.ch\/en\/how-marketing-translations-help-you-succeed\/#primaryimage"},"thumbnailUrl":"https:\/\/www.semiotictransfer.ch\/wp-content\/uploads\/2023\/03\/Bild2-1.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.semiotictransfer.ch\/en\/how-marketing-translations-help-you-succeed\/","url":"https:\/\/www.semiotictransfer.ch\/en\/how-marketing-translations-help-you-succeed\/","name":"How marketing translations help you succeed","isPartOf":{"@id":"https:\/\/www.semiotictransfer.ch\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.semiotictransfer.ch\/en\/how-marketing-translations-help-you-succeed\/#primaryimage"},"image":{"@id":"https:\/\/www.semiotictransfer.ch\/en\/how-marketing-translations-help-you-succeed\/#primaryimage"},"thumbnailUrl":"https:\/\/www.semiotictransfer.ch\/wp-content\/uploads\/2023\/03\/Bild2-1.jpg","datePublished":"2023-03-22T09:39:13+00:00","dateModified":"2023-03-22T09:39:14+00:00","author":{"@id":"https:\/\/www.semiotictransfer.ch\/#\/schema\/person\/fe0d1ac9493aac9117287501da7acaba"},"description":"If you want to tap into new sales markets, you\u2019ll need top-class marketing translations. Why? That\u2019s what we\u2019re going to explain here.","breadcrumb":{"@id":"https:\/\/www.semiotictransfer.ch\/en\/how-marketing-translations-help-you-succeed\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.semiotictransfer.ch\/en\/how-marketing-translations-help-you-succeed\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.semiotictransfer.ch\/en\/how-marketing-translations-help-you-succeed\/#primaryimage","url":"https:\/\/www.semiotictransfer.ch\/wp-content\/uploads\/2023\/03\/Bild2-1.jpg","contentUrl":"https:\/\/www.semiotictransfer.ch\/wp-content\/uploads\/2023\/03\/Bild2-1.jpg","width":1024,"height":273,"caption":"marketing translations"},{"@type":"BreadcrumbList","@id":"https:\/\/www.semiotictransfer.ch\/en\/how-marketing-translations-help-you-succeed\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.semiotictransfer.ch\/en\/"},{"@type":"ListItem","position":2,"name":"How marketing translations help you succeed"}]},{"@type":"WebSite","@id":"https:\/\/www.semiotictransfer.ch\/#website","url":"https:\/\/www.semiotictransfer.ch\/","name":"Semiotic Transfer","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.semiotictransfer.ch\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.semiotictransfer.ch\/#\/schema\/person\/fe0d1ac9493aac9117287501da7acaba","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3635c65f52e9861b97677699773ef5ae3477e1bdb90ed2e17d9992d90a82ebd0?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3635c65f52e9861b97677699773ef5ae3477e1bdb90ed2e17d9992d90a82ebd0?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3635c65f52e9861b97677699773ef5ae3477e1bdb90ed2e17d9992d90a82ebd0?s=96&d=mm&r=g","caption":"admin"},"sameAs":["http:\/\/warvzrrwn.cyon.link"],"url":"https:\/\/www.semiotictransfer.ch\/en\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.semiotictransfer.ch\/en\/wp-json\/wp\/v2\/posts\/12866","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.semiotictransfer.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.semiotictransfer.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.semiotictransfer.ch\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.semiotictransfer.ch\/en\/wp-json\/wp\/v2\/comments?post=12866"}],"version-history":[{"count":1,"href":"https:\/\/www.semiotictransfer.ch\/en\/wp-json\/wp\/v2\/posts\/12866\/revisions"}],"predecessor-version":[{"id":12867,"href":"https:\/\/www.semiotictransfer.ch\/en\/wp-json\/wp\/v2\/posts\/12866\/revisions\/12867"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.semiotictransfer.ch\/en\/wp-json\/wp\/v2\/media\/12823"}],"wp:attachment":[{"href":"https:\/\/www.semiotictransfer.ch\/en\/wp-json\/wp\/v2\/media?parent=12866"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.semiotictransfer.ch\/en\/wp-json\/wp\/v2\/categories?post=12866"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.semiotictransfer.ch\/en\/wp-json\/wp\/v2\/tags?post=12866"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}