{"id":13066,"date":"2023-04-17T11:40:34","date_gmt":"2023-04-17T09:40:34","guid":{"rendered":"https:\/\/www.semiotictransfer.ch\/?p=13066"},"modified":"2023-04-17T11:54:50","modified_gmt":"2023-04-17T09:54:50","slug":"the-best-marketing-translation-in-switzerland","status":"publish","type":"post","link":"https:\/\/www.semiotictransfer.ch\/en\/the-best-marketing-translation-in-switzerland\/","title":{"rendered":"The best marketing translation in Switzerland"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p>Do you wish your company could be successful throughout Switzerland, but have so far only been able to make a breakthrough in one language region? There are two possible reasons for this: either you\u2019re only advertising your products and services in one language, or you\u2019re relying on unprofessional translations that aren\u2019t tailored to Swiss marketing. Read on to find out why it pays off to invest in a good marketing translation.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u201cGr\u00fcezi! Merci! Ciao!\u201d<\/h4>\n\n\n\n<p>Switzerland is well-known for being a <a href=\"https:\/\/www.eda.admin.ch\/aboutswitzerland\/en\/home\/gesellschaft\/sprachen\/die-sprachen---fakten-und-zahlen.html\">multilingual country<\/a>. In addition to its four official languages (German, French, Italian and Romansh), the languages spoken by immigrants are playing an increasingly important role \u2013 particularly English, Portuguese, Spanish, Serbian, Croatian and Albanian. If you want to appeal to all Swiss residents, you need to communicate with them <a href=\"https:\/\/www.semiotictransfer.ch\/en\/what-is-marketing-localisation\/\">in their own native language<\/a>. In these parts, it\u2019s unlikely that any marketing department could manage without having their content translated. But beware \u2013 not all translators are familiar with Swiss marketing conventions.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Marketing translations: From Switzerland. For Switzerland.<\/h4>\n\n\n\n<p>To ensure your company succeeds, your marketing translations must have the following characteristics:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The customer should find the text <a href=\"https:\/\/www.collinsdictionary.com\/dictionary\/english\/idiomatic\">idiomatic<\/a>.<\/li>\n\n\n\n<li>The customer should be able to identify with the texts.<\/li>\n\n\n\n<li>The customer should feel that the texts were written for them and their language region.<\/li>\n<\/ul>\n\n\n\n<p>Simply employing a translator from Italy to produce a marketing translation for Switzerland means it\u2019s easy for a \u2018wrong\u2019 word to slip in. A client in Italian-speaking Ticino will notice it straight away. In the best-case scenario, the faux pas will raise a smile. Phew! That was a lucky escape. In the worst-case scenario, the customer won\u2019t understand what you\u2019re trying to say and will lose their trust in your brand. Winning back this trust will cost you more time and money than just investing in a professional translation from the start.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Pitfalls of language variants<\/h4>\n\n\n\n<p>The example above shows quite clearly that it\u2019s important to use the right Swiss language variants, especially in marketing translations. That\u2019s because there are differences in vocabulary, grammar and spelling, to name just a few. The tables below give you some examples of how Swiss vocabulary differs from its counterparts in Germany, France and Italy.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-table\">\n<table class=\"has-fixed-layout\" style=\"width: 98.5556%; height: 161px;\">\n<tbody>\n<tr style=\"height: 23px;\">\n<td class=\"has-text-align-center\" style=\"height: 23px; width: 101.295%;\" colspan=\"2\" data-align=\"center\"><strong>German<\/strong><\/td>\n<\/tr>\n<tr style=\"height: 23px;\">\n<td class=\"has-text-align-center\" style=\"height: 23px; width: 50%;\" data-align=\"center\"><strong>Switzerland<\/strong><\/td>\n<td style=\"height: 23px; text-align: center; width: 51.2951%;\"><strong>Germany<\/strong><\/td>\n<\/tr>\n<tr style=\"height: 23px;\">\n<td class=\"has-text-align-center\" style=\"text-align: left; height: 23px; width: 50%;\" data-align=\"center\">Velo<\/td>\n<td style=\"height: 23px; width: 51.2951%;\">Fahrrad<\/td>\n<\/tr>\n<tr style=\"height: 23px;\">\n<td class=\"has-text-align-center\" style=\"text-align: left; height: 23px; width: 50%;\" data-align=\"center\">Garage<\/td>\n<td style=\"height: 23px; width: 51.2951%;\">Autowerkstatt<\/td>\n<\/tr>\n<tr style=\"height: 23px;\">\n<td class=\"has-text-align-center\" style=\"text-align: left; height: 23px; width: 50%;\" data-align=\"center\">Lavabo<\/td>\n<td style=\"height: 23px; width: 51.2951%;\">Waschbecken<\/td>\n<\/tr>\n<tr style=\"height: 23px;\">\n<td class=\"has-text-align-center\" style=\"text-align: left; height: 23px; width: 50%;\" data-align=\"center\">z\u00fcgeln<\/td>\n<td style=\"height: 23px; width: 51.2951%;\">umziehen<\/td>\n<\/tr>\n<tr style=\"height: 23px;\">\n<td class=\"has-text-align-center\" style=\"text-align: left; height: 23px; width: 50%;\" data-align=\"center\">parkieren<\/td>\n<td style=\"height: 23px; width: 51.2951%;\">parken<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n\n\n\n<figure class=\"wp-block-table\">\n<table class=\"has-fixed-layout\" style=\"width: 98.8917%; height: 161px;\">\n<tbody>\n<tr style=\"height: 23px;\">\n<td style=\"text-align: center; width: 101.725%; height: 23px;\" colspan=\"2\"><strong>French<\/strong><\/td>\n<\/tr>\n<tr style=\"height: 23px;\">\n<td style=\"text-align: center; width: 50%; height: 23px;\"><strong>Switzerland<\/strong><\/td>\n<td style=\"text-align: center; width: 51.7251%; height: 23px;\"><strong>France<\/strong><\/td>\n<\/tr>\n<tr style=\"height: 23px;\">\n<td style=\"width: 50%; height: 23px;\">d\u00e9jeuner<\/td>\n<td style=\"width: 51.7251%; height: 23px;\">petit-d\u00e9jeuner<\/td>\n<\/tr>\n<tr style=\"height: 23px;\">\n<td style=\"width: 50%; height: 23px;\">d\u00eener\u00a0<\/td>\n<td style=\"width: 51.7251%; height: 23px;\">d\u00e9jeuner<\/td>\n<\/tr>\n<tr style=\"height: 23px;\">\n<td style=\"width: 50%; height: 23px;\">souper<\/td>\n<td style=\"width: 51.7251%; height: 23px;\">d\u00eener\u00a0<\/td>\n<\/tr>\n<tr style=\"height: 23px;\">\n<td style=\"width: 50%; height: 23px;\">action<\/td>\n<td style=\"width: 51.7251%; height: 23px;\">promotion<\/td>\n<\/tr>\n<tr style=\"height: 23px;\">\n<td style=\"width: 50%; height: 23px;\">parquer la voiture<\/td>\n<td style=\"width: 51.7251%; height: 23px;\">garer la voiture<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n\n\n\n<figure class=\"wp-block-table\">\n<table class=\"has-fixed-layout\" style=\"width: 98.7782%;\">\n<tbody>\n<tr>\n<td style=\"text-align: center; width: 101.486%;\" colspan=\"2\"><strong>Italian<\/strong><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center; width: 50%;\"><strong>Switzerland<\/strong><\/td>\n<td style=\"text-align: center; width: 51.4859%;\"><strong>Italy<\/strong><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 50%;\">azione<\/td>\n<td style=\"width: 51.4859%;\">offerta speciale<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 50%;\">riservazione<\/td>\n<td style=\"width: 51.4859%;\">prenotazione<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 50%;\">numero postale d\u2019avviamento (NPA)<\/td>\n<td style=\"width: 51.4859%;\">codice di avviamento postale (CAP)<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 50%;\">monitore<\/td>\n<td style=\"width: 51.4859%;\">istruttore<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 50%;\">comandare<\/td>\n<td style=\"width: 51.4859%;\">ordinare<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Translations from SemioticTransfer to boost your success in the Swiss market<\/h4>\n\n\n\n<p>Even the best marketing translation is no use to you if it doesn\u2019t take into account the subtleties of the language variant in question. And who knows the Swiss culture and its linguistic features the best? A Swiss translation agency, such as SemioticTransfer. We can provide you with the best marketing translations to help you reach the whole of Switzerland. Just mention the language variant you need in your <a href=\"https:\/\/www.semiotictransfer.ch\/en\/contact\/\">quote request<\/a> and you can get your business started in Switzerland\u2019s other language regions.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you wish your company could be successful throughout Switzerland, but have so far only been able to make a breakthrough in one language region? There are two possible reasons for this: either you\u2019re only advertising your products and services in one language, or you\u2019re relying on unprofessional translations that aren\u2019t tailored to Swiss marketing. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13068,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[13],"tags":[],"class_list":["post-13066","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The best marketing translation in Switzerland<\/title>\n<meta name=\"description\" content=\"Looking for the best marketing translation? SemioticTransfer \u2013 your experts for all Swiss language variants (German, French and Italian).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.semiotictransfer.ch\/en\/the-best-marketing-translation-in-switzerland\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The best marketing translation in Switzerland\" \/>\n<meta property=\"og:description\" content=\"Looking for the best marketing translation? SemioticTransfer \u2013 your experts for all Swiss language variants (German, French and Italian).\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.semiotictransfer.ch\/en\/the-best-marketing-translation-in-switzerland\/\" \/>\n<meta property=\"og:site_name\" content=\"Semiotic Transfer\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-17T09:40:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-17T09:54:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.semiotictransfer.ch\/wp-content\/uploads\/2023\/04\/Bild1-1-e1681723891881.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"312\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.semiotictransfer.ch\\\/en\\\/the-best-marketing-translation-in-switzerland\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.semiotictransfer.ch\\\/en\\\/the-best-marketing-translation-in-switzerland\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/www.semiotictransfer.ch\\\/#\\\/schema\\\/person\\\/fe0d1ac9493aac9117287501da7acaba\"},\"headline\":\"The best marketing translation in Switzerland\",\"datePublished\":\"2023-04-17T09:40:34+00:00\",\"dateModified\":\"2023-04-17T09:54:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.semiotictransfer.ch\\\/en\\\/the-best-marketing-translation-in-switzerland\\\/\"},\"wordCount\":532,\"image\":{\"@id\":\"https:\\\/\\\/www.semiotictransfer.ch\\\/en\\\/the-best-marketing-translation-in-switzerland\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.semiotictransfer.ch\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/Bild1-1-e1681723891881.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.semiotictransfer.ch\\\/en\\\/the-best-marketing-translation-in-switzerland\\\/\",\"url\":\"https:\\\/\\\/www.semiotictransfer.ch\\\/en\\\/the-best-marketing-translation-in-switzerland\\\/\",\"name\":\"The best marketing translation in Switzerland\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.semiotictransfer.ch\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.semiotictransfer.ch\\\/en\\\/the-best-marketing-translation-in-switzerland\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.semiotictransfer.ch\\\/en\\\/the-best-marketing-translation-in-switzerland\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.semiotictransfer.ch\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/Bild1-1-e1681723891881.jpg\",\"datePublished\":\"2023-04-17T09:40:34+00:00\",\"dateModified\":\"2023-04-17T09:54:50+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.semiotictransfer.ch\\\/#\\\/schema\\\/person\\\/fe0d1ac9493aac9117287501da7acaba\"},\"description\":\"Looking for the best marketing translation? 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