{"id":808,"date":"2016-03-15T20:33:32","date_gmt":"2016-03-15T18:33:32","guid":{"rendered":"https:\/\/www.semiotictransfer.ch\/english\/?p=808"},"modified":"2025-03-11T09:48:21","modified_gmt":"2025-03-11T08:48:21","slug":"linguistic-customs","status":"publish","type":"post","link":"https:\/\/www.semiotictransfer.ch\/en\/linguistic-customs\/","title":{"rendered":"Different countries, different linguistic customs"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Successful sales copy in 40 languages.<br>How to get straight to the heart of your clients.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Imagine lighting a fire under your sales \u2013 even in foreign markets.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This warrants strong sales language in your advertisement media.<br>Avoid ruining your reputation with bad text and translations!<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Different countries, different linguistic customs<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">A headline is only a good headline when it works well. There&#8217;s a reason for that. It is an art form to make it work well in a foreign language \u2013 but there&#8217;s also a reason for that. Different countries, different linguistic customs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is why we developed TransCreations: creative marketing translations. Because you&#8217;ll only win foreign language-speaking clients if you speak their cultural language.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We&#8217;re at home almost all over the world. That&#8217;s why we can offer you effective localization in terms of the message and tone of your advertisement: websites, landing pages, e-commerce sites, product catalogues, AdWords campaigns, e-newsletters, blogs and apps.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Our certified specialist translators get straight to the heart of the matter with just the right linguistic tone. Your company will have a clear competitive edge \u2013 even in a foreign language.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SemioticTransfer AG is the only translation agency in Switzerland to be a ISO-certified language service provider according to ISO 17100 and ISO 9001. We guarantee Swiss quality, so you can trust our experience of over 20 years.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Take our word for it.<br>We know how to handle it.<br>In the truest sense of the word.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What can we do for you?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Further details can be discussed with us directly per telephone.<br>We look forward to receiving your call <a href=\"tel:+41564704040\">+ 41 56 470 40 40<\/a>, email <a href=\"mailto:contact@semiotictransfer.ch\">contact@semiotictransfer.ch<\/a> or via <a href=\"https:\/\/www.semiotictransfer.ch\/en\/contact\/\">contact form<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SemioticTransfer AG<br>Bruggerstrasse 69<br>5400 Baden<br><a href=\"https:\/\/www.semiotictransfer.ch\/en\/\">www.semiotictransfer.ch<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A headline is only a good headline when it works well. There&#8217;s a reason for that. It is an art form to make it work well in a foreign language \u2013 but there&#8217;s also a reason for that. Different countries, different linguistic customs.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[235],"tags":[],"class_list":["post-808","post","type-post","status-publish","format-standard","hentry","category-translation-company"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Different countries, different linguistic customs - Switzerland<\/title>\n<meta name=\"description\" content=\"Successful sales copy in 40 languages. How to get straight to the heart of your clients. Imagine lighting a fire under your sales \u2013 even in foreign markets. This warrants strong sales language in your advertisement media. Avoid ruining your reputation with bad text and translations!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.semiotictransfer.ch\/en\/linguistic-customs\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Different countries, different linguistic customs - Switzerland\" \/>\n<meta property=\"og:description\" content=\"Successful sales copy in 40 languages. How to get straight to the heart of your clients. Imagine lighting a fire under your sales \u2013 even in foreign markets. This warrants strong sales language in your advertisement media. Avoid ruining your reputation with bad text and translations!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.semiotictransfer.ch\/en\/linguistic-customs\/\" \/>\n<meta property=\"og:site_name\" content=\"Semiotic Transfer\" \/>\n<meta property=\"article:published_time\" content=\"2016-03-15T18:33:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-11T08:48:21+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.semiotictransfer.ch\\\/en\\\/linguistic-customs\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.semiotictransfer.ch\\\/en\\\/linguistic-customs\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/www.semiotictransfer.ch\\\/#\\\/schema\\\/person\\\/fe0d1ac9493aac9117287501da7acaba\"},\"headline\":\"Different countries, different linguistic customs\",\"datePublished\":\"2016-03-15T18:33:32+00:00\",\"dateModified\":\"2025-03-11T08:48:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.semiotictransfer.ch\\\/en\\\/linguistic-customs\\\/\"},\"wordCount\":282,\"commentCount\":0,\"articleSection\":[\"Translation Company - SemioticTransfer AG\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.semiotictransfer.ch\\\/en\\\/linguistic-customs\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.semiotictransfer.ch\\\/en\\\/linguistic-customs\\\/\",\"url\":\"https:\\\/\\\/www.semiotictransfer.ch\\\/en\\\/linguistic-customs\\\/\",\"name\":\"Different countries, different linguistic customs - Switzerland\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.semiotictransfer.ch\\\/#website\"},\"datePublished\":\"2016-03-15T18:33:32+00:00\",\"dateModified\":\"2025-03-11T08:48:21+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.semiotictransfer.ch\\\/#\\\/schema\\\/person\\\/fe0d1ac9493aac9117287501da7acaba\"},\"description\":\"Successful sales copy in 40 languages. How to get straight to the heart of your clients. Imagine lighting a fire under your sales \u2013 even in foreign markets. This warrants strong sales language in your advertisement media. Avoid ruining your reputation with bad text and translations!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.semiotictransfer.ch\\\/en\\\/linguistic-customs\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.semiotictransfer.ch\\\/en\\\/linguistic-customs\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.semiotictransfer.ch\\\/en\\\/linguistic-customs\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.semiotictransfer.ch\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Different countries, different linguistic customs\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.semiotictransfer.ch\\\/#website\",\"url\":\"https:\\\/\\\/www.semiotictransfer.ch\\\/\",\"name\":\"Semiotic Transfer\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.semiotictransfer.ch\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.semiotictransfer.ch\\\/#\\\/schema\\\/person\\\/fe0d1ac9493aac9117287501da7acaba\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3635c65f52e9861b97677699773ef5ae3477e1bdb90ed2e17d9992d90a82ebd0?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3635c65f52e9861b97677699773ef5ae3477e1bdb90ed2e17d9992d90a82ebd0?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3635c65f52e9861b97677699773ef5ae3477e1bdb90ed2e17d9992d90a82ebd0?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"http:\\\/\\\/warvzrrwn.cyon.link\"],\"url\":\"https:\\\/\\\/www.semiotictransfer.ch\\\/en\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Different countries, different linguistic customs - Switzerland","description":"Successful sales copy in 40 languages. How to get straight to the heart of your clients. Imagine lighting a fire under your sales \u2013 even in foreign markets. This warrants strong sales language in your advertisement media. Avoid ruining your reputation with bad text and translations!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.semiotictransfer.ch\/en\/linguistic-customs\/","og_locale":"en_US","og_type":"article","og_title":"Different countries, different linguistic customs - Switzerland","og_description":"Successful sales copy in 40 languages. How to get straight to the heart of your clients. Imagine lighting a fire under your sales \u2013 even in foreign markets. This warrants strong sales language in your advertisement media. Avoid ruining your reputation with bad text and translations!","og_url":"https:\/\/www.semiotictransfer.ch\/en\/linguistic-customs\/","og_site_name":"Semiotic Transfer","article_published_time":"2016-03-15T18:33:32+00:00","article_modified_time":"2025-03-11T08:48:21+00:00","author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.semiotictransfer.ch\/en\/linguistic-customs\/#article","isPartOf":{"@id":"https:\/\/www.semiotictransfer.ch\/en\/linguistic-customs\/"},"author":{"name":"admin","@id":"https:\/\/www.semiotictransfer.ch\/#\/schema\/person\/fe0d1ac9493aac9117287501da7acaba"},"headline":"Different countries, different linguistic customs","datePublished":"2016-03-15T18:33:32+00:00","dateModified":"2025-03-11T08:48:21+00:00","mainEntityOfPage":{"@id":"https:\/\/www.semiotictransfer.ch\/en\/linguistic-customs\/"},"wordCount":282,"commentCount":0,"articleSection":["Translation Company - SemioticTransfer AG"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.semiotictransfer.ch\/en\/linguistic-customs\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.semiotictransfer.ch\/en\/linguistic-customs\/","url":"https:\/\/www.semiotictransfer.ch\/en\/linguistic-customs\/","name":"Different countries, different linguistic customs - Switzerland","isPartOf":{"@id":"https:\/\/www.semiotictransfer.ch\/#website"},"datePublished":"2016-03-15T18:33:32+00:00","dateModified":"2025-03-11T08:48:21+00:00","author":{"@id":"https:\/\/www.semiotictransfer.ch\/#\/schema\/person\/fe0d1ac9493aac9117287501da7acaba"},"description":"Successful sales copy in 40 languages. How to get straight to the heart of your clients. Imagine lighting a fire under your sales \u2013 even in foreign markets. This warrants strong sales language in your advertisement media. Avoid ruining your reputation with bad text and translations!","breadcrumb":{"@id":"https:\/\/www.semiotictransfer.ch\/en\/linguistic-customs\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.semiotictransfer.ch\/en\/linguistic-customs\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.semiotictransfer.ch\/en\/linguistic-customs\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.semiotictransfer.ch\/en\/"},{"@type":"ListItem","position":2,"name":"Different countries, different linguistic customs"}]},{"@type":"WebSite","@id":"https:\/\/www.semiotictransfer.ch\/#website","url":"https:\/\/www.semiotictransfer.ch\/","name":"Semiotic Transfer","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.semiotictransfer.ch\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.semiotictransfer.ch\/#\/schema\/person\/fe0d1ac9493aac9117287501da7acaba","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3635c65f52e9861b97677699773ef5ae3477e1bdb90ed2e17d9992d90a82ebd0?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3635c65f52e9861b97677699773ef5ae3477e1bdb90ed2e17d9992d90a82ebd0?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3635c65f52e9861b97677699773ef5ae3477e1bdb90ed2e17d9992d90a82ebd0?s=96&d=mm&r=g","caption":"admin"},"sameAs":["http:\/\/warvzrrwn.cyon.link"],"url":"https:\/\/www.semiotictransfer.ch\/en\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.semiotictransfer.ch\/en\/wp-json\/wp\/v2\/posts\/808","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.semiotictransfer.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.semiotictransfer.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.semiotictransfer.ch\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.semiotictransfer.ch\/en\/wp-json\/wp\/v2\/comments?post=808"}],"version-history":[{"count":2,"href":"https:\/\/www.semiotictransfer.ch\/en\/wp-json\/wp\/v2\/posts\/808\/revisions"}],"predecessor-version":[{"id":13612,"href":"https:\/\/www.semiotictransfer.ch\/en\/wp-json\/wp\/v2\/posts\/808\/revisions\/13612"}],"wp:attachment":[{"href":"https:\/\/www.semiotictransfer.ch\/en\/wp-json\/wp\/v2\/media?parent=808"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.semiotictransfer.ch\/en\/wp-json\/wp\/v2\/categories?post=808"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.semiotictransfer.ch\/en\/wp-json\/wp\/v2\/tags?post=808"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}