{"id":8553,"date":"2016-10-11T13:38:14","date_gmt":"2016-10-11T11:38:14","guid":{"rendered":"https:\/\/www.semiotictransfer.ch\/english\/?p=890"},"modified":"2024-10-30T13:12:10","modified_gmt":"2024-10-30T12:12:10","slug":"website-translation","status":"publish","type":"post","link":"https:\/\/www.semiotictransfer.ch\/en\/website-translation\/","title":{"rendered":"Preparing Your Website for Translation \u2013 4 Key Considerations"},"content":{"rendered":"\n

Chances are that if you haven\u2019t yet looked into website translation <\/strong>services, you will over the coming years. Right now, a high-quality Russian translation<\/strong> or Italian translation<\/strong> packages can be all that stands between a business and quite enormous overseas expansion. <\/p>\n\n\n\n

Automated browser-based translation tools are one thing, but for those looking to make the very best of globalisation, professional site<\/strong> translations really are the only way to go.<\/p>\n\n\n\n

Preparing Your Website for Translation \u2013 4 Key Considerations<\/h2>\n\n\n\n

So assuming you\u2019ve made the decision to have your website translation to attract overseas customers, what kinds of considerations can help ensure a smooth and successful transition?<\/p>\n\n\n\n

    \n
  1. Simplification <\/strong><\/li>\n<\/ol>\n\n\n\n

    First of all, anything that can be done to simplify the site\u2019s content should be considered. Not to such a point that its value and appeal are diluted, but more to ensure a seamless and uncomplicated translation. This applies particularly to where technical language is used, or any kind of slang\/colloquial language that may be entirely lost in translation.<\/p>\n\n\n\n

      \n
    1. Localisation <\/strong><\/li>\n<\/ol>\n\n\n\n

      Speaking of which, anything that can be done to make the content appeal more to the target audience is something that also should be considered. Rather than simply converting the site\u2019s written content verbatim, it\u2019s far more effective to have the base content modified in such a manner as to appeal to the target recipient. This means working with a translation service with a strong grasp of the local culture, as well as the language itself.<\/p>\n\n\n\n

        \n
      1. International SEO<\/strong><\/li>\n<\/ol>\n\n\n\n

        Also important to remember is that way in which powerful and effective SEO for your home market may have no power or effect whatsoever abroad. Success overseas means considering SEO from a local perspective and finding out how to gain maximum exposure to build and maintain site traffic.<\/p>\n\n\n\n

          \n
        1. Slogans and Taglines <\/strong><\/li>\n<\/ol>\n\n\n\n

          Last but not least, it\u2019s probable that most (if not all) of your slogans and taglines will be need to be changed. Most marketing materials rely on hidden meaning, context and localised nuances to get their intended message across \u2013 all of which may mean nothing at all in your intended target market. As such, it\u2019s important to carefully consider all such marketing texts and materials from top to bottom, in order to make the necessary edits\/replacements.<\/p>\n\n\n\n

          Translation \u2013 What can we do for you?<\/h3>\n\n\n\n

          Do you have an upcoming project already planned? Request a non-binding quote today. Further details can be discussed with us directly per telephone.
          We look forward to receiving your call +41 56 470 40 40 or email contact@semiotictransfer.ch<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

          Chances are that if you haven\u2019t yet looked into website translation services, you will over the coming years. Right now, a high-quality Russian translation or Italian translation packages can be all that stands between a business and quite enormous overseas expansion. <\/p>\n","protected":false},"author":1,"featured_media":3981,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[235],"tags":[],"class_list":["post-8553","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-translation-company"],"acf":[],"yoast_head":"\nPreparing Your Website for Translation \u2013 4 Key Considerations<\/title>\n<meta name=\"description\" content=\"Chances are that if you haven\u2019t yet looked into website translation services, you will over the coming years\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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