{"id":12860,"date":"2023-03-22T10:35:07","date_gmt":"2023-03-22T09:35:07","guid":{"rendered":"https:\/\/www.semiotictransfer.ch\/?p=12860"},"modified":"2023-03-22T10:35:14","modified_gmt":"2023-03-22T09:35:14","slug":"quest-ce-que-la-localisation-marketing","status":"publish","type":"post","link":"https:\/\/www.semiotictransfer.ch\/fr\/quest-ce-que-la-localisation-marketing\/","title":{"rendered":"Qu\u2019est-ce que la localisation marketing?"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p>Vous souhaitez conqu\u00e9rir de nouveaux march\u00e9s avec votre produit ou votre prestation de service et donc augmenter votre chiffre d\u2019affaires? Saviez-vous toutefois que vous touchez seulement une fraction des nouveaux clients potentiels et ce, m\u00eame si vous utilisez la langue universelle qu\u2019est l\u2019anglais? D\u2019apr\u00e8s une <a href=\"https:\/\/csa-research.com\/Blogs-Events\/CSA-in-the-Media\/Press-Releases\/Consumers-Prefer-their-Own-Language\">\u00e9tude de CSA Research<\/a>, 76 % des consommateurs pr\u00e9f\u00e8rent acheter des produits dans leur langue maternelle. Pour que votre message touche effectivement le public souhait\u00e9, vous devez en outre respecter les variantes linguistiques r\u00e9gionales, ainsi que les diff\u00e9rences culturelles. La cl\u00e9 du succ\u00e8s: la localisation marketing.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Plus qu\u2019une traduction linguistiquement correcte<\/h4>\n\n\n\n<p>La localisation marketing ne consiste pas seulement \u00e0 traduire l\u2019ensemble de vos supports marketing dans la langue de votre nouveau groupe-cible. Leur contenu doit \u00eatre adapt\u00e9 de fa\u00e7on \u00e0 ce qu\u2019il corresponde aux pratiques culturelles, aux traditions, aux valeurs et aux normes de la r\u00e9gion concern\u00e9e. Il est donc courant que, par exemple, un flyer destin\u00e9 \u00e0 la Suisse al\u00e9manique n\u2019ait pas la m\u00eame pr\u00e9sentation qu\u2019un flyer pour l\u2019Allemagne ou l\u2019Autriche. Les clients potentiels ne se sentiront en effet concern\u00e9s que si les mots et le style utilis\u00e9s leur sont familiers. Ils passeront alors \u00e0 l\u2019action et ach\u00e8teront le produit ou utiliseront le service mis en avant.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Avantages de la localisation marketing<\/h4>\n\n\n\n<p>En localisant vos supports publicitaires, vous augmentez la port\u00e9e de votre marque. Vous vous adressez \u00e0 de nouveaux groupes-cibles et vendez votre produit ou service dans d\u2019autres r\u00e9gions. Vos chiffres de vente augmenteront ainsi. Vous gagnerez la confiance de vos futurs clients si vous communiquez avec eux dans leur propre langue et leur propre style. Vos clients existants seront aussi plus satisfaits. Et, il est bien connu qu\u2019un client satisfait restera plus longtemps fid\u00e8le \u00e0 votre marque. La localisation marketing vous permet \u00e9galement d\u2019\u00e9viter de \u00abmettre les pieds dans le plat\u00bb dans une autre r\u00e9gion. Il peut en effet arriver qu\u2019une phrase pr\u00e9cise soit tout \u00e0 fait courante en Angleterre, mais qu\u2019elle provoque des \u00e9clats de rire, voire l\u2019incompr\u00e9hension, aux \u00c9tats-Unis.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Quels sont les points de vigilance?<\/h4>\n\n\n\n<p>Pour qu\u2019il n\u2019y ait aucun faux pas ou malentendu, les \u00e9l\u00e9ments suivants sont examin\u00e9s de pr\u00e8s dans le cadre de la localisation marketing et adapt\u00e9s aux r\u00e8gles ou formats locaux:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Dates<\/li>\n\n\n\n<li>Indications horaires<\/li>\n\n\n\n<li>Indications mon\u00e9taires<\/li>\n\n\n\n<li>Indications de mesures<\/li>\n\n\n\n<li>Indications de poids<\/li>\n\n\n\n<li>Num\u00e9ros de t\u00e9l\u00e9phone<\/li>\n\n\n\n<li>Adresses<\/li>\n\n\n\n<li>Polices de caract\u00e8res<\/li>\n<\/ul>\n\n\n\n<p>Avec un peu de recherche, il est possible de transposer rapidement et correctement les passages de texte indiqu\u00e9s ci-dessus. Cette t\u00e2che devient plus difficile pour les points ci-dessous qui doivent \u00e9galement \u00eatre pris en compte. Il est alors indispensable de faire appel ici \u00e0 un traducteur de langue maternelle de la r\u00e9gion concern\u00e9e.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Couleurs<\/li>\n\n\n\n<li>Images<\/li>\n\n\n\n<li>Graphiques<\/li>\n\n\n\n<li>Symboles<\/li>\n\n\n\n<li>Prescriptions locales et l\u00e9gales<\/li>\n\n\n\n<li>Usages g\u00e9ographiques et culturels<\/li>\n\n\n\n<li>Traditions religieuses<\/li>\n\n\n\n<li>Comportement de recherche et de navigation (mots-cl\u00e9s SEO pour le moteur de recherche Internet le plus utilis\u00e9, en particulier pour le marketing en ligne)<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Localisation de sites web sign\u00e9e SemioticTransfer<\/h4>\n\n\n\n<p>Vous souhaitez vous aussi traduire ou localiser votre site web ou d\u2019autres supports publicitaires pour un march\u00e9 sp\u00e9cifique? Alors vous \u00eates \u00e0 la bonne adresse chez SemioticTransfer. Notre \u00e9quipe de traducteurs multiculturels conna\u00eet les usages du monde entier. Vous vous adresserez donc sans probl\u00e8me \u00e0 de nouveaux clients dans la r\u00e9gion souhait\u00e9e et les inciterez \u00e0 acheter. <a href=\"https:\/\/www.semiotictransfer.ch\/fr\/contact\/\">Contactez-nous<\/a> pour obtenir une offre sans engagement.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vous souhaitez conqu\u00e9rir de nouveaux march\u00e9s avec votre produit ou votre prestation de service et donc augmenter votre chiffre d\u2019affaires? Saviez-vous toutefois que vous touchez seulement une fraction des nouveaux clients potentiels et ce, m\u00eame si vous utilisez la langue universelle qu\u2019est l\u2019anglais? D\u2019apr\u00e8s une \u00e9tude de CSA Research, 76 % des consommateurs pr\u00e9f\u00e8rent acheter [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12851,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-12860","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qu\u2019est-ce que la localisation marketing?<\/title>\n<meta name=\"description\" content=\"Pour que votre message touche le public souhait\u00e9, vous devez respecter les diff\u00e9rences culturelles, \u00e0 l\u2019aide de la localisation marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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