{"id":12863,"date":"2023-03-22T10:37:31","date_gmt":"2023-03-22T09:37:31","guid":{"rendered":"https:\/\/www.semiotictransfer.ch\/?p=12863"},"modified":"2023-03-22T10:37:31","modified_gmt":"2023-03-22T09:37:31","slug":"comment-reussir-ses-traductions-marketing","status":"publish","type":"post","link":"https:\/\/www.semiotictransfer.ch\/fr\/comment-reussir-ses-traductions-marketing\/","title":{"rendered":"Comment r\u00e9ussir ses traductions marketing"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p>Saviez-vous que votre client\u00e8le a plus de chances d\u2019acheter un produit ou d\u2019avoir recours \u00e0 un service si les informations qui l\u2019accompagnent sont r\u00e9dig\u00e9es dans sa langue maternelle? Autrement dit: vos clients potentiels seront davantage incit\u00e9s \u00e0 acheter ou \u00e0 r\u00e9server si vous parlez leur langue. Investir dans des traductions marketing de qualit\u00e9 optimale est donc essentiel si vous souhaitez conqu\u00e9rir de nouveaux march\u00e9s.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Il existe diff\u00e9rentes variantes de traduction<\/h4>\n\n\n\n<p>Dans les <a href=\"https:\/\/www.semiotictransfer.ch\/fr\/services\/traductions-professionnelles\/\">traductions sp\u00e9cialis\u00e9es<\/a> comme la traduction juridique, financi\u00e8re ou technique, la fid\u00e9lit\u00e9 au texte est primordiale. La structure et le sens du texte-source sont conserv\u00e9s dans la mesure du possible car le public-cible attend clart\u00e9 et pr\u00e9cision.<\/p>\n\n\n\n<p>Les <a href=\"https:\/\/www.semiotictransfer.ch\/fr\/domaines\/traductions-marketing-publicite\/\">traductions marketing<\/a> consistent, en revanche, \u00e0 se saisir avec cr\u00e9ativit\u00e9 du mat\u00e9riau de base afin de produire l\u2019effet souhait\u00e9 aupr\u00e8s du groupe-cible d\u00e9fini. Le but des textes marketing est justement de faire appel aux \u00e9motions de la client\u00e8le: cet objectif doit aussi \u00eatre respect\u00e9 dans la langue-cible concern\u00e9e. Un changement de perspective est donc n\u00e9cessaire. Le message doit \u00eatre adapt\u00e9 au pays ou \u00e0 la r\u00e9gion linguistique concern\u00e9e, ainsi qu\u2019\u00e0 la culture du march\u00e9-cible.<\/p>\n\n\n\n<p>Prenons un exemple: en fran\u00e7ais, les termes \u00abportable\u00bb, \u00abGSM\u00bb et \u00abnatel\u00bb d\u00e9signent tous un t\u00e9l\u00e9phone portable. \u00abPortable\u00bb est surtout utilis\u00e9 en France, alors qu\u2019en Belgique, on parle de \u00abGSM\u00bb et en Suisse, de \u00abnatel\u00bb. Une partie de la population froncera certainement les sourcils si cette diff\u00e9rence subtile est ignor\u00e9e.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Quels textes se pr\u00eatent \u00e0 la traduction marketing?<\/h4>\n\n\n\n<p>Les textes \u00e0 but commercial (\u00e0 savoir, ceux attirant l\u2019attention de la client\u00e8le potentielle et augmentant les ventes de produits et de services) sont parfaitement adapt\u00e9s. Exemples de textes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Contenus marketing<\/li>\n\n\n\n<li>Campagnes publicitaires<\/li>\n\n\n\n<li>Sites web, banni\u00e8res, posts sur les r\u00e9seaux sociaux<\/li>\n\n\n\n<li>Devises, slogans, titres<\/li>\n\n\n\n<li>Brochures, flyers<\/li>\n\n\n\n<li>Magazines pour la client\u00e8le<\/li>\n\n\n\n<li>Messages et repr\u00e9sentations de la marque<\/li>\n\n\n\n<li>Noms de produits<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Points n\u00e9cessitant votre vigilance<\/h4>\n\n\n\n<p>La mise en coh\u00e9rence du mot et de l\u2019image avec le groupe-cible constitue la colonne vert\u00e9brale des traductions marketing de qualit\u00e9 optimale. Quel que soit le point de contact, il convient de veiller \u00e0 ce que les objectifs de communication, la tonalit\u00e9 et le langage de l\u2019entreprise restent coh\u00e9rents et refl\u00e8tent votre structure. Outre la pr\u00e9cision linguistique, les aspects suivants doivent donc \u00e9galement \u00eatre pris en compte:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Diff\u00e9rences culturelles<\/li>\n\n\n\n<li>Pr\u00e9f\u00e9rences des consommateurs<\/li>\n\n\n\n<li>Images, symboles et couleurs<\/li>\n\n\n\n<li>Humour et blagues<\/li>\n\n\n\n<li>Expressions et m\u00e9taphores<\/li>\n\n\n\n<li>Utilisation de mots-cl\u00e9s locaux<\/li>\n\n\n\n<li>Argot et conventions linguistiques<\/li>\n<\/ul>\n\n\n\n<p>Il ne s\u2019agit pas d\u2019une copie de l\u2019original, mais d\u2019un nouveau texte ayant une pertinence pour le groupe-cible. Le degr\u00e9 avec lequel il est possible d\u2019intervenir sur le texte-source est fonction de votre strat\u00e9gie et de vos objectifs. Un \u00e9change intense avec tous les services impliqu\u00e9s et une <a href=\"https:\/\/www.enekia.com\/tester-un-nom-de-marque-international-naming-cocacola-fuzetea\/\">int\u00e9gration pr\u00e9coce<\/a> d\u2019un prestataire de services de traduction dans votre process offriront forc\u00e9ment une valeur ajout\u00e9e \u00e0 votre entreprise.&nbsp; Des traductions de qualit\u00e9 optimale contribuent en effet \u00e0 am\u00e9liorer l\u2019image de votre entreprise. Par contre, de mauvaises traductions <a href=\"https:\/\/siecledigital.fr\/2020\/10\/30\/deux-couacs-magistraux-pour-le-lancement-damazon-en-suede\/\">nuisent \u00e0 votre image et \u00e0 votre r\u00e9putation<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Voici comment en profiter avec SemioticTransfer!<\/h4>\n\n\n\n<p>Les traductions marketing ne sont pas \u00e0 prendre \u00e0 la l\u00e9g\u00e8re. Elles permettent de faire passer votre message, de sortir du lot et de toucher vos groupes-cibles avec des contenus pertinents.<\/p>\n\n\n\n<p>Vous souhaitez vous aussi vous ouvrir \u00e0 de nouveaux horizons? Alors vous \u00eates \u00e0 la bonne adresse chez SemioticTransfer. Nos traductrices et traducteurs jonglent avec la langue et connaissent parfaitement les usages et les r\u00e9alit\u00e9s de la culture-cible. Investissez d\u00e8s maintenant dans votre avenir. <a href=\"https:\/\/www.semiotictransfer.ch\/fr\/contact\/\">Contactez-nous<\/a> pour obtenir une offre sans engagement.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Saviez-vous que votre client\u00e8le a plus de chances d\u2019acheter un produit ou d\u2019avoir recours \u00e0 un service si les informations qui l\u2019accompagnent sont r\u00e9dig\u00e9es dans sa langue maternelle? Autrement dit: vos clients potentiels seront davantage incit\u00e9s \u00e0 acheter ou \u00e0 r\u00e9server si vous parlez leur langue. Investir dans des traductions marketing de qualit\u00e9 optimale est [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12843,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-12863","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comment r\u00e9ussir ses traductions marketing<\/title>\n<meta name=\"description\" content=\"Vous aurez besoin d\u2019excellentes traductions marketing si vous souhaitez trouver de nouveaux d\u00e9bouch\u00e9s commerciaux. Pourquoi? 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