{"id":13407,"date":"2023-05-15T15:13:00","date_gmt":"2023-05-15T13:13:00","guid":{"rendered":"https:\/\/www.semiotictransfer.ch\/?p=13407"},"modified":"2025-03-12T14:07:07","modified_gmt":"2025-03-12T13:07:07","slug":"marketing-de-contenu-multilingue-prenez-votre-envol-a-linternational","status":"publish","type":"post","link":"https:\/\/www.semiotictransfer.ch\/fr\/marketing-de-contenu-multilingue-prenez-votre-envol-a-linternational\/","title":{"rendered":"Marketing de contenu multilingue\u00a0\u2013\u00a0prenez votre envol \u00e0 l\u2019international"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p>Dans un monde de plus en plus ax\u00e9 sur le num\u00e9rique, il devient crucial pour les entreprises d\u2019\u00eatre pr\u00e9sentes sur la sc\u00e8ne internationale et d\u2019entrer en contact avec leur client\u00e8le via diff\u00e9rents canaux de communication. Un site web multilingue ne suffit plus \u00e0 percer sur le plan international. Les clients veulent recevoir des contenus pertinents et int\u00e9ressants qui offrent une valeur ajout\u00e9e r\u00e9elle. C\u2019est l\u00e0 qu\u2019intervient le marketing de contenu multilingue!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Les grands axes du marketing de contenu (multilingue)<\/strong><\/h2>\n\n\n\n<p>Le marketing de contenu est un instrument marketing qui vise essentiellement \u00e0 s\u2019assurer r\u00e9ellement la fid\u00e9lit\u00e9 et la loyaut\u00e9 des clients. Les produits et prestations de service \u00e0 proprement parler sont rel\u00e9gu\u00e9s au second plan; l\u2019accent est mis sur l\u2019int\u00e9r\u00eat des clients et sur leur relation avec l\u2019entreprise. Dans une <a href=\"https:\/\/www.zhaw.ch\/storage\/sml\/upload\/ZHAW-SML-Content-Marketing-Studie-2023.pdf\">\u00e9tude men\u00e9e par l\u2019Universit\u00e9 des sciences appliqu\u00e9es de Zurich (ZHAW)<\/a>, les entreprises interrog\u00e9es ont indiqu\u00e9 avoir recours au marketing de contenu en vue d\u2019atteindre les objectifs suivants:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fid\u00e9lit\u00e9 et loyaut\u00e9 r\u00e9elles des clients<\/li>\n\n\n\n<li>Augmentation des ventes et du chiffre d\u2019affaires<\/li>\n\n\n\n<li>Notori\u00e9t\u00e9 de marque accrue et visibilit\u00e9 de l\u2019entreprise sur Internet<\/li>\n\n\n\n<li>Confiance accrue dans la marque<\/li>\n\n\n\n<li>D\u00e9veloppement de contacts clients<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Le d\u00e9fi de la production de contenu multilingue<\/strong><\/h2>\n\n\n\n<p>Pour atteindre ces objectifs, il faut produire r\u00e9guli\u00e8rement des contenus de grande qualit\u00e9 qui offrent une valeur ajout\u00e9e manifeste aux clients. Plus les contributions sont pertinentes pour les clients, plus on obtient un fort engagement. C\u2019est un grand d\u00e9fi \u00e0 relever. De l\u2019id\u00e9e au r\u00e9sultat final, il faut parvenir \u00e0 g\u00e9n\u00e9rer l\u2019impact \u00e9motionnel souhait\u00e9 avec les messages \u00e0 transmettre. On peut \u00e9tablir une parall\u00e8le du marketing de contenu avec la <a href=\"https:\/\/www.semiotictransfer.ch\/fr\/domaines\/traductions-marketing-publicite\/\">traduction marketing<\/a>. Globalement, il s\u2019agit de tenir compte de la culture cible et de faire passer le m\u00eame message et d\u2019engendrer le m\u00eame impact \u00e9motionnel avec d\u2019autres mots.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Exigences croissantes de qualit\u00e9 et d\u2019efficacit\u00e9 du marketing de contenu multilingue<\/strong><\/h2>\n\n\n\n<p>La concurrence entre les entreprises entra\u00eene l\u2019am\u00e9lioration constante de la qualit\u00e9 des contenus produits et de l\u2019efficacit\u00e9 de la distribution des contenus. Le marketing de contenu requiert ainsi une plateforme fiable sur laquelle on peut cr\u00e9er, modifier, organiser et g\u00e9rer les contenus,&nbsp;en d\u2019autres termes, un syst\u00e8me de gestion de contenu (CMS). Un bon CMS permet aux utilisateurs de publier, de modifier et d\u2019actualiser des contenus de mani\u00e8re simple et rapide.<\/p>\n\n\n\n<p>Pour la r\u00e9ussite de l\u2019entreprise, il est en outre important que les objectifs de communication, la tonalit\u00e9 (par ex. l\u2019utilisation d\u2019emojis sur les r\u00e9seaux sociaux) et le langage de l\u2019entreprise restent coh\u00e9rents et refl\u00e8tent votre structure. Des exigences identiques, voire plus \u00e9lev\u00e9es, s\u2019appliquent aux traductions en mati\u00e8re de qualit\u00e9 et d\u2019efficacit\u00e9. Le CMS <a href=\"https:\/\/www.semiotictransfer.ch\/fr\/services\/traduction-site-web\/\">convient \u00e9galement dans ce cas<\/a>. Le tableau suivant explique bri\u00e8vement comment la traduction se retrouve dans votre CMS.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Option&nbsp;1: avec acc\u00e8s au CMS<\/strong><\/td><td><strong>Option&nbsp;2: sans acc\u00e8s au CMS<\/strong><\/td><\/tr><tr><td>Les textes sont transmis via une interface, traduits et directement transf\u00e9r\u00e9s dans le CMS.<\/td><td>Les textes sont export\u00e9s depuis le CMS dans un format \u00e9ditable, traduits puis r\u00e9import\u00e9s. &nbsp;<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Le marketing de contenu multilingue pour la r\u00e9ussite internationale<\/strong><\/h2>\n\n\n\n<p>Le marketing de contenu multilingue joue un r\u00f4le de plus en plus important sur la sc\u00e8ne internationale. Il convient donc de veiller \u00e0 ce que vos groupes cibles re\u00e7oivent des contenus pertinents et int\u00e9ressants. SemioticTransfer adapte vos contenus \u00e0 n\u2019importe quel m\u00e9dia, sph\u00e8re culturelle et march\u00e9 cible et propose des traductions \u00e0 valeur ajout\u00e9e pour votre entreprise et vos clients. Contactez-nous pour obtenir <a href=\"https:\/\/www.semiotictransfer.ch\/fr\/contact\/\">une offre sans engagement<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans un monde de plus en plus ax\u00e9 sur le num\u00e9rique, il devient crucial pour les entreprises d\u2019\u00eatre pr\u00e9sentes sur la sc\u00e8ne internationale et d\u2019entrer en contact avec leur client\u00e8le via diff\u00e9rents canaux de communication. Un site web multilingue ne suffit plus \u00e0 percer sur le plan international. Les clients veulent recevoir des contenus pertinents [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13408,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-13407","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing de contenu multilingue\u00a0\u2013\u00a0SemioticTransfer Blog<\/title>\n<meta name=\"description\" content=\"Qualit\u00e9 et efficacit\u00e9 du marketing de contenu multilingue: SemioticTransfer fournit \u00e0 votre entreprise et vos clients des traductions \u00e0 valeur ajout\u00e9e.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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