In today’s digital world, your website is often the first point of contact with new customers. If you want to reach broader audiences, your website needs to speak their language – clearly, naturally, and with cultural awareness. That’s where SemioticTransfer’s professional website translation and localisation come in.
What does website translation really involve?
Translating a website is more than swapping out words. It’s a process known as localisation, where content, visuals, formats and even tone are adapted to reflect the expectations of your target market. That includes everything from language and layout to currencies, date formats and imagery. The goal is to make users feel like your website was made for them, not translated from somewhere else.
We collaborate with native-speaking specialists to make sure every aspect of your website feels local from the very first click.
Why language matters more than you might think
Research shows that customers are far more likely to engage with and buy from websites that speak their language. A recent CSA Research study found that nearly three-quarters of consumers prefer to purchase from websites in their native language. More than half said it’s even more important than price.
A professional website translation increases trust, improves user experience and keeps your visitors on the page longer. A poor or automatic translation does the opposite: it can create confusion, damage your brand, and deter potential customers.
Machine translation versus human expertise
Machine translation and AI tools might be fast, but they come with risks. They lack context, nuance and cultural understanding. They often misinterpret tone or use technically correct terms, but sound unnatural to a native speaker. Worse still, they can introduce embarrassing or confusing errors that undermine your credibility.
Professional translators don’t just translate; they interpret. They think about your audience, your goals and your message. Moreover, they localise every element of your website accordingly, from headlines and buttons to background visuals and SEO.
SEO localisation: get found, not lost
It’s not enough to translate the visible text on your website. If your potential customers can’t find you online, your message won’t matter.
Translating your keywords into another language won’t cut it. Those words need to be researched, verified and optimised for your target market.
Our experts understand local search behaviours and can adapt your SEO strategy for each market. That means better visibility, more clicks and higher conversion rates.
How do we translate your website?
We tailor the process to your setup and goals. Whether your website runs on WordPress, Drupal, Joomla, Typo3 or another CMS, we can work directly in your content management system using specialised plug-ins. This method keeps your workflow smooth and reduces errors.
Suppose your website is HTML-based or includes programming elements like PHP or Python. In that case, we’ll advise on the best way to export your content for translation, ideally in formats like XML or CSV.
We avoid outdated workflows that involve copy-pasting content into Word documents. Those methods slow down the process and risk breaking the layout or introducing inconsistencies.
Instead, we use modern localisation tools that combine context-rich previews (WYSIWYG editors) with translation memory technology. This approach improves consistency, reduces costs and speeds up delivery. Together, we define a workflow that suits your platform, budget and business needs.
Trust SemioticTransfer with your website translation
We bring together native-language translators, expert project managers and proven localisation tools to give your website the impact it needs. Whether you’re launching in a new country or refining an existing multilingual website, we make the process efficient, accurate and tailored to your audience. Let us help you create a website that performs, locally and globally. Contact us today for a professional website translation.